Your Guide to Surviving the 2018 Vera Bradley Sale

It is almost that time of year! Starting April 11, the Vera Bradley Outlet Sale will begin its five day run at the Allen County War Memorial Coliseum. In order to be sure you are ready for this shopping spectacular, we have compiled a cheat sheet so you can have a successful shopping trip!

The Event Details

Wednesday, April 11, 2018

$5 Per Session
Session 1: 7:30 am – 10:00 am
Session 2: 11:00 am – 1:30 pm
Session 3: 2:30 pm – 5:00 pm
Session 4: 6:00 pm – 8:30 pm

Thursday, April 12, 2018

$5 Per Session
Session 1: 7:30 am – 10:00 am
Session 2: 11:00 am – 1:30 pm
Session 3: 2:30 pm – 5:00 pm
Session 4: 6:00 pm – 8:30 pm

Friday, April 13, 2018

$5 Per Session
Session 1: 7:30 am – 10:00 am
Session 2: 11:00 am – 1:30 pm
Session 3: 2:30 pm – 5:00 pm
Session 4: 6:00 pm – 8:30 pm

Saturday, April 14, 2018

Free Admission All Day
Session 1: 8:00 am – 8:00 pm

Sunday, April 15, 2018

Free Admission All Day
Session 1: 10:00 am – 5:00 pm

If you want to attend a weekday session, visit Ticketmaster to get a ticket. All purchasers at the sale must register!


Bring Your Employee ID or Bring Canned Food

Many fields will have special discount days! If you bring your employee ID, you may be able to get a discount. If you don’t work for one of these public service fields, bring some non-perishable food as a donation to Community Harvest Food Bank! The one thing this sale never strays away from is giving back. Don’t forget to make a donation to the Vera Bradley Foundation and Charis House as well!

Wednesday, April 11, 2018

  • Military/Law Enforcement receive 10% off their purchase

Thursday, April 12, 2018

  • Healthcare professionals receive 10% off their purchase
  • Receive $10 off a $100 purchase with a charitable donation to Charis House
  • Military/law enforcement receive 10% off their purchase

Friday, April 13, 2018

  • School faculty receive 10% off their purchase
  • Receive $10 off a $100 purchase with a charitable donation to Charis House
  • Military/law enforcement receive 10% off their purchase

Saturday, April 14, 2018

  • Receive $10 off a $100 purchase with a charitable donation or non-perishable food donation to Community Harvest Food Bank
  • Military/law enforcement receive 10% off their purchase

Sunday, April 15, 2018 

  • Receive $10 off a $100 purchase with a charitable donation or non-perishable food donation to Community Harvest Food Bank
  • Military/law enforcement receive 10% off their purchase

Make a Game Plan

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Do you have a certain pattern or style you are looking for? If it is older than a year old, you have a decent chance of finding it, but sometimes the powers that be just can’t have every style and pattern out at once. Whenever my friends give me a list of things to pick up, I always say give me 5 styles and 5 patterns. When quantities vary, it is always safe to have a few options! Think about pricing as well. While many things are very affordable (especially over the weekend), you want to be sure you aren’t blowing your budget.

Related  Fort Wayne Farm Show 2018

Don’t Dress to Impress, Dress for Success

The Vera Bradley sale is held in the Expo area of the Coliseum. You know what that means… lots of cement! Don’t show up looking like a model. If you do feel it necessary to look glam, be sure you are prepared spend a long time in that fashion choice.

  • Wear comfortable shoes! I personally avoid wearing casual shoes on a normal basis, but this is one day out of the year when my Sketchers are a must.
  • If you are shopping in a group, wear something bright or easy to find. Cell reception is not the best in the Expo area. Don’t spend half of your time looking for your BFF or your mom. Know exactly what they are wearing.

Come well rested

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I can’t stress enough just how big this sale is once you are inside. Everyone (neatly, methodically and well-dressed) herded like cattle from various locations. You will most likely start. Lines are long and That doesn’t even count the time you will stand waiting in line. If you think you will just sit on the floor and sort through your potential merch, think again. This is prohibited and monitored. You will also be reaching and searching with hundreds of people. It is best to be comfortable and full of energy!


Make sure you are making accommodations for handicapped attendees and young children

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If you are bringing someone old or young, be sure they know how taxing the walk of the day can be. The Memorial Coliseum staff is typically excellent about assisting people in wheel chairs or strollers, but don’t forget that it is your responsibility to come prepared. If you aren’t sure if your child can handle the crowd and walk, bring the stroller just in case!

Also remember that you will be carrying your pink trash bag around. If you don’t think you can physically handle this, bring a friend that can help!


After the Sale

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Are you planning on going to a local restaurant after the sale? Beware of massive lines due to the number of people visiting the city. Send a friend ahead first to get a table or try a restaurant on the other side of town.

I hope to see you all this week! Happy shopping!!!!

Victoria Sarjeant

Author: Victoria Sarjeant

Victoria moved from to Fort Wayne from Greentown, IN in 2007. She received her BA in Political Science. She presented "Building Affinity Groups to Engage a New Generation of Alumni" at 2015 CASE V Conference and "Regional Talent Retention" at the 2017 CASE V Conference. She received the 2016 IPFW Distinguished Service Award, and was a director-at-large for IPFWAA Board of Directors. the secretary on the Emerging Leaders Alliance Executive Committee, vice chair of Living Fort Wayne Committee, a member of YLNI, a volunteer for Big Brothers Big Sisters, and she runs her own business in her free time. She also owns I'm Not Wining, LLC and is an independent distributor for Young Living Essential Oils.

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