Atrium’s Highlight on Justin Sheehan / NEI Entrepreneurship Digest

The Northeast Indiana Entrepreneurship Digest is a recurring series of curated posts highlighting entrepreneurship, start-ups and small businesses in the Fort Wayne area. Contact Living Fort Wayne at if you have stories or information to share.

Atrium Member Highlight

There are numerous ways to work in Fort Wayne outside of the traditional office space. Start Fort Wayne’s Atrium coworking space is highlighting its members. They have provided this “Member Highlight” on Justin Sheehan of Crown Jewel Marketing. This highlight is by Atrium Team Member Jack Cantey.

Courtesy photo – Justin Sheehan of Crown Jewel Marketing

Age: 25
Hometown: San Diego, CA
Months/Years Lived in Fort Wayne: 22 years
Business Name: Crown Jewel Marketing
Year Established: 2011 (in high school)
Atrium Member Since: Early 2017
Current Membership Type: Private Office

In one or two sentences, can you describe what your business does?

We know how hard it is for businesses to reach the right customers, so we become their marketing team by first creating a clear and compelling message using storytelling. Our clients have marketing that works, more customers in their doors, and the freedom (and less stress) to grow their business like crazy.

What do you find most challenging about being an entrepreneur? What’s most rewarding about being an entrepreneur?

Challenging: Capacity, time, multiple hats. What do I say yes to and what do I say no to? When I struggle with this, though, I think about that the fact Elon Musk has the same amount of time as I do.

Rewarding: We get the opportunity to impact difference makers (like other entrepreneurs and nonprofit leaders), who in turn impact other people’s lives. That’s why we’re in business.

In what ways has your membership at Atrium helped you and your business?

Atrium stepped in when we needed it the most. My previous office burnt down. I found that out at 6:30 a.m., called Atrium at 8:30 a.m., and had my new “office” unpacked there by 9:00 a.m. Without Atrium, I would have been attempting to work from my house or overpaying for average office space.

Not only that, Atrium became a place for me and my team to have a community with other creatives and entrepreneurs. Whether it’s a random white board session or just having engaging and humorous conversations, community is something we really value, but it was missing at our previous office.

Where do you see yourself/your business three to five years from now?

I see Crown Jewel Marketing as a company that will help build other companies; every startup needs marketing, right?! I do have big visions for Crown Jewel and other companies, but I enjoy the journey way too much to just focus on that. The journey is the destination for me.

Why have you taken the path of starting and running your own company?

Being an entrepreneur was always my dream job, but growing up, there were very few opportunities to explore owning a business as a “career path.” My ideas were discouraged, even shut down at times, and I was told to “just go to college.”

It wasn’t until I met my business mentor, Bob Nelson, when I was 18 years old, that I realized I could start a business, even in high school. Bob exposed me to entrepreneurship, encouraged me, and showed me what being a business owner was like. He even introduced me to my first client, which is when I started Crown Jewel Marketing.

Related  New Italian market in the '07!

If you could give one piece of advice to someone who’s thinking about starting their own business, what would it be?
Just try it. Like you would for any new job or college, research the thing, job shadow, talk to people about it, and just try it out. This might be the career path for you, don’t waste it! If you don’t know what that business is, here is a simple equation:

Connect with Crown Jewel Marketing:

IG: crownjewelmarketing

Member Highlight Provided by Atrium Team Member Jack Cantey. 

Start Fort Wayne is a 501(c)3 that began in March 2015 as a rag-tag band of entrepreneurs and educators dedicating their spare time to help build a lasting community and culture of entrepreneurship and innovation in northeast Indiana.”


1 Million Cups Fort Wayne Weekly Presentations

1 Million Cups is an event for local entrepreneurs to meet and present their startups to the thriving peer network of founders in Fort Wayne. The events occur almost every Wednesday morning at 9 a.m. at Sweetwater. Visit their website for more information on how to present and a list of upcoming presenters.

Watch past presentations on Facebook.

Down the River Podcast

“Down the River is committed to bringing to light the amazing stories of the entrepreneurs of Fort Wayne and the surrounding areas. If you would like to be featured on our podcast please let us know! We would love to let the public hear your story.” Go to their website to listen to their latest episodes, which are released nearly every week.

Input Fort Wayne Entrepreneurship Articles

News Resources from our news partner, Input Fort Wayne.

Input Fort Wayne ( is a news resource that has a “mission is to ignite passion and inspire innovation in northeast Indiana by highlighting bold startups, places, projects, and ideas.” New pieces on a variety of topics are released weekly. Subscribe to their weekly newsletter to have content delivered straight to your inbox.

Click here to view the latest entrepreneurship content from Input Fort Wayne.

Current Fort Wayne Calendar of Events

Do you have an event coming up? Submit your details to our Living Fort Wayne calendar here, which is part of the Current Fort Wayne network of calendars. There are entrepreneurship and professional development subsections on this calendar.

All other announcements may be directed to

Resource and Event links

Looking for more resources and events in the area? Browse the following resources for events and activities in the area.

Entrepreneurship in the Greater Fort Wayne area (by Greater Fort Wayne)

Living Fort Wayne Admin

Author: Living Fort Wayne Admin

Highlighting everything that is great about living, working and playing in Fort Wayne, Indiana!

Share This Post On
%d bloggers like this: