The “Living Fort Wayne Entrepreneurship Spotlight” series returns today with a spotlight on a unique boutique public relations agency. Pasjion Daniels, owner of Force Community, answered our small business questionnaire recently. Ms. Daniels operates her business from the Atrium co-working space in downtown Fort Wayne where she also serves as supervisor Here’s what she had to say about her journey as an entrepreneur in northeast Indiana.
What is Force Community?
Force Community is a boutique PR agency that focuses’ on community engagement, and event planning and designing. Force is owned by Pasjion Daniels, who desires to host and bring “un ordinary” events to Fort Wayne through Force Community. It all started with the “When Life Hands You Lemons Brunch” event dedicated to creatives and bloggers. The brunch gave them skills to get over sore spots in business, and provided a safe place to network. From there, Daniels took her desire for planning, designing, and career in PR to the next level. Force Community was birthed.
What made you decide to open a business in Fort Wayne?
The vision that I had for my business was something that Fort Wayne lacked. I was tired of having to go to Indianapolis, Chicago, or Ohio to attend trendy and amazing events. Fort Wayne is growing, and there was no greater place to launch.
What resource in the community has helped you thrive in the community?
The Atrium! The Atrium is a coworking space downtown which has offered me the greatest connections and a greater network. It’s truly all about your network and the Atrium is the best place to grow in that area. Not to mention, I get to work a cool 9-5 there as well. 🙂
What is the biggest challenge you have worked to overcome in starting your business?
Being a one-woman-show has so far been the biggest challenge. I am the content creator, creative director, accountant, social media manager, etc. It takes time, but it all gets done.
What person has helped you the most in your journey?
I would hands down have to say that Jesus himself has helped me the most on this journey. This journey of being an entrepreneur is no easy thing at all and it’s easy to get overwhelmed. When I’m overwhelmed or don’t have the knowledge in an area, I’m always free to go to him.
What is some advice you would have for new entrepreneurs?
The advice I would give new entrepreneurs is to take the vision and run with it. Everyone doesn’t have to believe in it, but if you do that’s all that matters.
What would be the best thing Fort Wayne could do for entrepreneurs in your opinion?
Create a financial safe place for entrepreneurs. Not a place that “hands out” funds, but a place when going through an extremely rough time launching a business, you are able to be helped out.