Entrepreneurship Spotlight: Danielle Stoller
May30

Entrepreneurship Spotlight: Danielle Stoller

For this week’s entrepreneurship spotlight, we caught up with recent 1 Million Cups’ presenter Danielle Stoller, the owner of Emerald Crane, to chat about her new business. After graduating from college in 2014, Stoller moved to Chicago and started sending out hundreds of copies of her resume. After testing out dozens of versions, she was left with no call backs for even the most basic of jobs. This moment led Stoller to a career in the world of recruiting and hiring. After moving to Fort Wayne to be closer to family, Stoller launched her online-based resume and career consulting company, Emerald Crane, earlier this year. The online business allows her to connect with clients of every stature across the nation as they begin their steps towards their career goals. What made you decide to open a business in Fort Wayne/Northeast Indiana? I decided to open a business in Fort Wayne because, essentially, it’s home. Stepping into entrepreneurship is in some ways bold and scary, and doing it where I have a lot of social support has been instrumental to staying positive as well as foundational to achieving visibility. You may have a great idea or great product. You may be a great person with a lot to offer. But I’ve found that in so many ways, people are the gatekeepers of where and how far you’ll go. For me, Fort Wayne has proven to be a place where people are more willing to lend an ear and give a supporting hand up where they can. What resource in the community has helped you thrive in it? I honestly feel that the interconnectedness and small-city feel has been so key in Fort Wayne. Yet at the same time, it seems the time is ripe for building and investing in entrepreneurs. Something is happening here. Between the development of the downtown area over the last few years, newer real estate development, implementation of things like co-working spaces, and an intentional push for entrepreneurial growth coming from multiple sources, Fort Wayne is embracing a larger city mindset. What is the biggest challenge you have worked to overcome in starting your business? I think my biggest challenge so far has been to get out of ‘fear’ or security mindset–and stay out. It’s so easy to give up on myself before I ever even really attempt anything in the morning. I’m continually plagued by the fear that it would be better for me to go back to work full-time. The belief part people talk about is no easy thing for me. What person has helped you the most in your journey? It’s so impossible to...

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