This Week in Entrepreneurship – 10/17/17
Oct17

This Week in Entrepreneurship – 10/17/17

  Click here for this week’s Q&A with Aaron Robles of Reactiv Social. Are you an entrepreneur or small business owner interested in participating in our popular “Entrepreneurship Spotlight” survey? Visit our Entrepreneurship Spotlight page for more information about how to submit your information. New Q&As will go up weekly at the top of “This Week in Entrepreneurship” as they come in. Click here for a complete listing of past spotlights.   Last Week at 1 Million Cups Fort Wayne 1 Million Cups is an event for local entrepreneurs to meet and present their startups to the thriving peer network of founders in Fort Wayne. The events occur every Wednesday morning at 9 a.m. at Sweetwater. Check out their website for information and to learn about more area entrepreneurs. Last week’s presenter was Crossroads Kombucha. Notes from Around the Region Upcoming Events 1 Million Cups Fort Wayne Recurs Weekly on Most Wednesdays The presenter for Wednesday, October 18 is Thomas Eggleston of M25 Group. 9:00 AM – 10:00 AM Accelerating the Growth of Greater Fort Wayne’s Startup Community  Wednesday, October 18, 2017 10:00 AM – 11:30 AM “Launch Your Dream: The Thrill of Entrepreneurism” with Jamal Robinson Thursday, October 19, 2017 3:00 PM – 4:30 PM Get Local: Atrium Turns One Thursday, October 19, 2017 5:30 PM – 8:00 PM SCORE Chapter 50 Intro to Business Workshop – Warsaw Thursday, October 19, 2017 5:30 PM Lunch & Learn: Overcoming the Six Unique Challenges of Emerging Businesses Friday, October 20, 2017 Starting at 11:30 AM SCORE Chapter 50 Intro to Business Workshop – Angola Tuesday, October 24, 2017 5:00 PM SCORE Chapter 50 Lean Canvas/Business Idea Evaluation Workshop – Warsaw Wednesday, October 25, 2017 3:00 PM Business Start-Up 101 Thursday, October 26, 2017 12:00 PM to 1:00 PM Social Media & Marketing Breakfast Fort Wayne Tuesday, October 31, 2017 7:30 AM to 9:00 AM Announcements Start Fort Wayne Celebrates One Year of Coworking From Start Fort Wayne New Social Innovation Microlending Program (For select Indiana college students and alumni) From Indiana Campus Compact   Submit Your Entrepreneurship Events and Announcements Do you have an event coming up? Submit your details to our Living Fort Wayne calendar here. All other announcements may be directed to...

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Aaron Robles of Reactiv Social – Entrepreneurship Spotlight
Oct17

Aaron Robles of Reactiv Social – Entrepreneurship Spotlight

This week Living Fort Wayne spotlights Aaron Robles, Creative Director for Reactiv Social. Robles and Al Linsenmayer started Reactiv Social, a social strategy agency that specializes in digital marketing, social media marketing and management. What made you decide to open a business in Fort Wayne/Northeast Indiana? We’ve called Fort Wayne home for a long time and have seen the incredible growth that’s been happening in our city for the last few years. We’re excited to be a part of that growth. Our focus is to help businesses grow to the next level and for us to bring that to a reality here in the place we know best is a no brainer. Throughout the years we’ve met incredible people who are making a difference in our community every day and we wanted to be a part of that change. Together we can continue to develop our city into the thriving community we know it can be. What resource in the community has helped you thrive in the community? There is a special camaraderie in Fort Wayne that inspires people to get involved and create positive change. The connectedness of the entrepreneurial community in the city has helped us bring our aspirations into fruition. Resources such as our local 1 Million Cups meetings and co-working spaces such as Atrium have fostered a sense of belonging and have given us the support to thrive. The more people we meet and get to talk to the better sense we get of what we’re doing and how we can do it better, it’s something key to our success. What is the biggest challenge you have worked to overcome in starting your business? By far our biggest challenge has been to really refine in a clear manner what it is that we do for our clients. As a company that focuses on social media and digital strategy a lot of the benefits can be easily misunderstood. So it was crucial for us to be able to explain the benefits of these services to our clients in a clear and concise way that resonates to our clients. Ultimately, we focus on providing results that matter, that’s to say helping our clients become more profitable, not just growing their social media presence. Business owners are result driven, so it was important for us to focus on the results we were going to provide for our clients, rather on spending too much time on the strategy of how we would achieve it. What person has helped you the most in your journey? That’s a really difficult question to answer because we’ve gotten so much critical insight from...

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