This Week in Entrepreneurship – 10/24/17
Oct24

This Week in Entrepreneurship – 10/24/17

Robert Johnson of Crossroads Kombucha – Entrepreneurship Spotlight Q&A It started with a creative spark after trying kombucha tea. Robert Johnson has always been creative with a few Amazon best-selling books already under his belt. After trying to shake a soda habit, Johnson found this bubbly drink and decided to start-up something new in northeast Indiana. We caught up with Johnson to ask him all about this beverage and his growing business, Crossroads Kombucha, which is expanding in the coming months into a new space in Fort Wayne. (Read more here) Are you an entrepreneur or small business owner interested in participating in our popular “Entrepreneurship Spotlight” survey? Visit our Entrepreneurship Spotlight page for more information about how to submit your information. New Q&As will go up weekly at the top of “This Week in Entrepreneurship” as they come in. Click here for a complete listing of past spotlights. Atrium Celebrates One Year of Coworking Start Fort Wayne’s Atrium coworking space celebrated its first anniversary on Thursday, October 19. This hub of entrepreneurship also announced $90,000 in support from local organizations and awarded local entrepreneurship coach Steve Franks the first Steve Franks Award for Entrepreneurial Effectiveness.  (Read more here) Last Week at 1 Million Cups Fort Wayne 1 Million Cups is an event for local entrepreneurs to meet and present their startups to the thriving peer network of founders in Fort Wayne. The events occur every Wednesday morning at 9 a.m. at Sweetwater. Check out their website for information and to learn about more area entrepreneurs. Last week’s presenter was Thomas Eggleston of M25 Group. Notes from Around the Region Upcoming Events 1 Million Cups Fort Wayne Recurs Weekly on Most Wednesdays The presenter for Wednesday, October 25 is TBD. Check back on the 1MC Facebook page to see if there will be a presenter this week. 9:00 AM – 10:00 AM SCORE Chapter 50 Intro to Business Workshop – Angola Tuesday, October 24, 2017 5:00 PM SCORE Chapter 50 Lean Canvas/Business Idea Evaluation Workshop – Warsaw Wednesday, October 25, 2017 3:00 PM October Women’s Economic Opportunity Center (WEOC) Wind-Down Wednesday, October 25, 2017 5:30 PM – 6:30 PM Lunch & Workshop: Legal Help for Startups and Business Owners Thursday, October 26, 2017 12:00 PM – 1:00 PM Attorney One-On-One Consultation Thursday, October 26, 2017 1:00 PM – 3:00 PM Business Start-Up 101 Thursday, October 26, 2017 12:00 PM – 1:00 PM Social Media & Marketing Breakfast Fort Wayne Tuesday, October 31, 2017 7:30 AM – 9:00 AM Announcements Submit Your Entrepreneurship Events and Announcements Do you have an event coming up? Submit your details to our Living Fort Wayne calendar here. All...

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Crossroads Kombucha – Entrepreneurship Spotlight
Oct24

Crossroads Kombucha – Entrepreneurship Spotlight

  It started with a creative spark after trying kombucha tea. Robert Johnson has always been creative with a few Amazon best-selling books already under his belt. After trying to shake a soda habit, Johnson found this bubbly drink and decided to start-up something new in northeast Indiana. We caught up with Johnson to ask him all about this beverage and his growing business, Crossroads Kombucha, which is expanding in the coming months into a new space in Fort Wayne. So…what exactly is kombucha? Kombucha is non-alcoholic, fermented tea. That fermentation process makes it a health beverage. Within each bottle is about two billion probiotics, so a lot of people drink it for health reasons. What made you decide to open a business in northeast Indiana? Back when I was just a consumer of kombucha, I’d go to the store to find new brands and flavors I hadn’t tried yet. It didn’t take long for me to realize almost every brand was imported from either California or Oregon. I thought it was a shame, as Fort Wayne has such a great appreciation for local products, farmers and businesses. The idea to create Crossroads Kombucha – a great tasting, locally produced fermented tea company – hit me in early 2016, and I tried really hard to get it up and running before anyone else latched onto the idea, which would have happened sooner or later. If someone is trying kombucha for the first time, what flavors do you recommend? Newcomers tend to gravitate towards the fruity flavors – mango + strawberry is a good one – strawberry + basil is another good first choice. What would you say is the most unique flavor Crossroads Kombucha offers? We do cinnamon peach, which really literally tastes like peach pie. It has that very unique flavor for a drink. That’s one of my favorites. We’re about to launch lavender grape, which is also a unique combination of two flavors in one. Could you describe who is on your team? There’s really three of us – myself, my wife Yvonne and then our operations manager, Tom Brookshire. He’s really the business mind behind Crossroads. I’m the functional mind behind it. What is the biggest challenge you have worked to overcome in starting your business? The greatest challenge by far has been meeting demand. We bypassed the standard farmers market route and went straight to retail in April 2016. Demand was so strong that we added 6 locations within the first two months as a business. Then, as word of mouth began to spread, we realized we had bitten off a bit more than we...

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