Entrepreneurship Spotlight: Jill Howard of Juice Jar
Mar14

Entrepreneurship Spotlight: Jill Howard of Juice Jar

This entrepreneur spotlight highlights Jill Howard from Juice Jar! Juice Jar is located inside the City Exchange Shops (there are so many amazing things in there) and is a premium place for some cold-pressed juice. Their juice is 100% raw and organic, healthy, and 100% delicious. It’s really great, you can stop buy and choose from their in-store menu while you’re out and about, or you can make sure you’re getting your daily juice on by ordering larger supplies — they even do delivery! Personally, I’m a smoothie-loving gal, and I LOVE the “Feeling Vitality” smoothie. Jill had some great things to say about entrepreneurship in Fort Wayne, having the chance to share her experience, wisdom, and insights into small business in our city is a real treat for us! What made you decide to open a business in Fort Wayne/Northeast Indiana? My husband Scott and I decided to open Juice Jar, because we saw an opportunity to bring something to Fort Wayne that at the time did not exist. I have been an avid juicer for almost ten years and have always made my family juices at home. Drinking juice daily helped me overcome some personal health issues I’d been dealing with for over a decade. One day I mentioned to my husband that I wished I could get juice like I got my daily coffee. That started the conversation about opening our own juicery and what would need to happen for that endeavor to take place. What resource in the community has helped you thrive in the community? I’m partial, but Fort Wayne has been a wonderful place to start and operate a business. There are so many people and organizations that want to see you succeed. The resource that has been the biggest help to us has been The City Exchange Shops and the people behind it. Having the opportunity to be in the heart of downtown and incubated with other small businesses at an affordable rate has been a huge component to Juice Jar’s initial success. In addition, the individuals behind the scenes at The City Exchange Shops offer amazing guidance and introduce you to resources and people that a new business owner would otherwise have to try and find on their own. What is the biggest challenge you have worked to overcome in starting your business? The challenges we face keep changing. The things that were challenges when we first started are no longer issues and I am hoping the things we face today will be ironed out in the near future. It is a continuous learning curve, which I love! I would have to say the most...

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