Madison Conn, Conntempo Boutique – Entrepreneurship Spotlight
Apr02

Madison Conn, Conntempo Boutique – Entrepreneurship Spotlight

Madison Conn is this week’s featured entrepreneur in our spotlight series. Conn is the owner of Conntempo Boutique, an online women’s boutique clothing store based right here in Fort Wayne, Indiana. Conn launched Conntempo Boutique in 2016 and the business has become a family activity with her husband Brian and young son Morgan helping her along on her entrepreneurship journey. What made you decide to open a business in Fort Wayne? Fort Wayne is an amazing community. Supporting local businesses is important to me as a resident and something I strive to do no matter if I’m buying carpet, a gift for a friend or a new outfit. I have many friends in the community that are like me – busy career women that need the convenience of online shopping but absolutely love the boutique experience. Having both of these options in a boutique that is local to Fort Wayne and that offers free shipping – that was on my wish list and that is what we offer at Conntempo Boutique. What resource in the community has helped you thrive in the community? I have found that other local entrepreneurs here in Fort Wayne have been incredibly helpful. I’ve walked in to many locally-owned stores and have found the owners and managers always willing to talk, share their experiences, etc. The Fort Wayne community really wants others to succeed and that has been instrumental in helping me grow and learn as an entrepreneur. I also think the power of Facebook is helpful! When local residents find something that is based in Fort Wayne, they are always so willing to try something new or to lend their support. I love how local residents support local businesses! What person has helped you the most in your journey? My husband and my son have helped me the most. When I decided to begin this adventure, it was with their backing 100%. I already had a demanding full-time job, so to add opening and running a business was just taking a little more time away from the family. They have been so understanding of this dream of mine and lend their support with many tasks – it truly is a family business! What is some advice you would have for new entrepreneurs? Research, research, research! Starting your own business is daunting, but you can limit how overwhelmed you feel by researching other successful businesses first – get a feel for why they are successful and then apply what makes sense to your business. I spent six months doing significant research before we officially opened and launched and I never regretted one single second...

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