Aaron Robles of Reactiv Social – Entrepreneurship Spotlight
Oct17

Aaron Robles of Reactiv Social – Entrepreneurship Spotlight

This week Living Fort Wayne spotlights Aaron Robles, Creative Director for Reactiv Social. Robles and Al Linsenmayer started Reactiv Social, a social strategy agency that specializes in digital marketing, social media marketing and management. What made you decide to open a business in Fort Wayne/Northeast Indiana? We’ve called Fort Wayne home for a long time and have seen the incredible growth that’s been happening in our city for the last few years. We’re excited to be a part of that growth. Our focus is to help businesses grow to the next level and for us to bring that to a reality here in the place we know best is a no brainer. Throughout the years we’ve met incredible people who are making a difference in our community every day and we wanted to be a part of that change. Together we can continue to develop our city into the thriving community we know it can be. What resource in the community has helped you thrive in the community? There is a special camaraderie in Fort Wayne that inspires people to get involved and create positive change. The connectedness of the entrepreneurial community in the city has helped us bring our aspirations into fruition. Resources such as our local 1 Million Cups meetings and co-working spaces such as Atrium have fostered a sense of belonging and have given us the support to thrive. The more people we meet and get to talk to the better sense we get of what we’re doing and how we can do it better, it’s something key to our success. What is the biggest challenge you have worked to overcome in starting your business? By far our biggest challenge has been to really refine in a clear manner what it is that we do for our clients. As a company that focuses on social media and digital strategy a lot of the benefits can be easily misunderstood. So it was crucial for us to be able to explain the benefits of these services to our clients in a clear and concise way that resonates to our clients. Ultimately, we focus on providing results that matter, that’s to say helping our clients become more profitable, not just growing their social media presence. Business owners are result driven, so it was important for us to focus on the results we were going to provide for our clients, rather on spending too much time on the strategy of how we would achieve it. What person has helped you the most in your journey? That’s a really difficult question to answer because we’ve gotten so much critical insight from...

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LFW Weekly Fun File
Apr13

LFW Weekly Fun File

Looking for fun things to do in Fort Wayne? Living Fort Wayne compiles a list of events and activities happening every week! This is by no means an exhaustive list, and if you don’t quite see what you’re looking for, check out our events calendar. If you’d like to see your event featured in the Weekly Fun File, or added to our events calendar, let us know! Email us at info@livingfortwayne.com or you can go ahead and submit your event to our calendar! Click on the event for more information about times, locations, cost, etc. 1. Rachel Von and Jeremy Stroup’s Art Opening Thursday, April 13 from 6 p.m. to 9 p.m. Stop by for an evening of creativity and fun! 2. Entrepreneurs, Don’t Be Socially Awkward: A Social Media Talk Friday, April 14 at 12 p.m. In this talk, Anna Russett, Senior Social Strategist visiting from Havas Chicago and Fort Wayne native, will discuss why social should be at the core of your strategy with tips on how to build a strong social presence that highlights your brand’s services or products and speaks authentically to your target audience. 3. Hike The Trails of Fox Island Friday, April 14 at 1 p.m. Hike the trails of Fox Island with Naturalist Jeff Ormiston. It should be a beautiful spring day! 4. Slidin’ Into the Latest Trends: Where Social Media is Going Friday, April 14 at 5:30 p.m. Come hear Anna Russett, Senior Strategist with Havas Chicago and social influencer share emerging trends and innovations in social media. Learn where social media is going and how you can not only come along, but also lead the way. 5. Soirée Presents: Acoustic Showcase Saturday, April 15 ay 7:30 p.m. Hear some great music and BYOB. 6. Chalk it Up [workshop] Saturday, April 15 at 1 p.m. Learn how to chalk, write, and design a chalkboard at Saving Grace Vintage. 7. Deer Park’s Dyngus Day Party Monday, April 17 Celebrate with food, drinks, and music! 8. The Buzz about Bees Tuesday, April 18 at 9:30 a.m. A local beekeeper will teach your kiddos (age 3-5) about the importance of bees — stop by and you may learn a thing or two, too! 9. Meet Me At FWMoA Tuesday, April 18 at 2 p.m. “This monthly tour program is specially designed for individuals with an early-stage diagnosis of Alzheimer’s disease or other form of dementia. Tours are led by docents trained to effectively communicate with individuals with an early-stage diagnosis of dementia and are designed to be engaging for the individual and their care partners.” Check out the event page for more information. 10. Pippin National Tour: April 18, 2017 in Fort Wayne, IN Tuesday, April 18 at 7:30 p.m....

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