Entrepreneurship Spotlight: Northeast ISBDC (Part 2)
Nov14

Entrepreneurship Spotlight: Northeast ISBDC (Part 2)

This is the second in a series of pieces on entrepreneurship in Northeast Indiana. Join us as we explore the resources available to you as a resident of this area and some of the new businesses that are shaking things up in the area. Let’s Startup Fort Wayne!  We are continuing our spotlight of the Northeast Indiana Small Business Development Center (Northeast ISBDC) with our second and final part of the spotlight on strategic planning and marketing research assistance available at Northeast ISBDC. Here’s a quick summary of what we covered in our last piece on the Northeast ISBDC: It is one of ten regional offices of the statewide ISBDC, an organization funded in part through a cooperative agreement with the US Small Business Administration (SBA). All services except for workshops and business evaluations are free to clients. The type of assistance given by the business advising team varies from client to client. In the last piece, we talked with Regional Director Wesley Shie and two business advisors, Mary Popovich, and Scot Goskowicz. Here’s what they had to say about how the Northeast ISBDC can help businesses in the critical areas of marketing research and strategic planning. Marketing research The team at Northeast ISBDC is available to consult with business clients about their marketing research needs. Consultations are available to help clients develop prospect and competitor lists, research their industry, or perform business to consumer (B2C) market research. “One of the common areas that people come in and have struggles with is in their ability to market themselves effectively when they are in business,” said Goskowicz. With access to ReferenceUSA, the team at Northeast ISBDC is able to pull market research, show how households spend, and what businesses are available to market to. “If you’re starting up, it’s critical to know who the other kids are in the sandbox with you so you know, from a competitive standpoint, where you sit from a price and a functional and quality standout.” said Goskowicz. With access to other leading databases, Northeast ISBDC can help businesses research their industry to learn market trends, best practices, current conditions, and other vital information to help them develop a solid plan. Northeast ISBDC can help clients access customer information with Esri Business Analyst Online to help them get a better view of market demographics. “Esri is really about the marketplace – will their business work in a certain geographical area based on data,” said Shie. Strategic planning Is your existing business at a crossroads and in need of a new vision? The team at Northeast ISBDC has been formally trained in a new strategic planning model...

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Entrepreneurship Spotlight: Northeast ISBDC
Oct20

Entrepreneurship Spotlight: Northeast ISBDC

This is the first in a series of pieces on entrepreneurship in Northeast Indiana. Join us as we explore the resources available to you as a resident of this area and some of the new businesses that are shaking things up in the area. Let’s Startup Fort Wayne! (-Tim) ****** Hello, Northeast Indiana! Are you out there at your desk at your 9-to-5 job dreaming about controlling your own destiny? Do you even know where to start? Before you empty your life savings, put on the brakes, take a deep breath, take a deep breath (again), talk to someone, and do your homework! There are many resources out there in Northeast Indiana to help you on your way. Our first visit in “Startup Fort Wayne” is with the Northeast Indiana Small Business Development Center (Northeast ISBDC) where I met with Wesley Shie, Regional Director, and business advisers Mary Popovich and Scot Goskowicz, who are there to help businesses grow in the region. “We’re meeting here on a daily basis with either potential business owners or people that are in business,” said Shie, who was promoted to Regional Director of the Northeast Indiana branch on October 1. “We’re helping them with whatever facet of the business that they are having issues with, at whatever stage of business they are in.” Northeast ISBDC is one of ten regional offices of the statewide ISBDC, an organization funded in part through a cooperative agreement with the US Small Business Administration (SBA). All services except for workshops and business evaluations are free to clients. The local branch is hosted by Indiana University – Purdue University Fort Wayne (IPFW) and is partnered with the City of Fort Wayne, area county economic development corporations, Greater Fort Wayne Inc., and others. “Clients use us in a number of different ways. Some folks meet with us once, they go back and do a bunch of homework and six months later they call us with a whole bunch of stuff done,” said Shie. “Other people like to meet with us every ten days to check their process and progress.” The type of assistance given by the business advising team varies from client to client. Some people ask for help with specific projects such as developing a marketing plan and others use the team to get feedback on business processes they are implementing. Potential clients starting a business for the first time should take the new business survey on their website to start a relationship with the organization.. “This lets [the clients] and us know where they are in the process, and that will either direct them to take a workshop called...

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